TrueTone™ — Your Lips, Elevated

A color that’s truly yours.Hydrating, clean, and confidence-boosting — all in one stroke.

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Why 97% of Women Never Go Back to Regular Lipstick 💋

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Smart Color Science

pH-reactive pigments adapt to your lips and reveal your shade in seconds.

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Age-Defying Radiance

Plumps and smooths lips to minimize fine lines, making you look naturally younger, not older.

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Clean Beauty Standard

Vegan, cruelty-free, and free from parabens & microplastics.

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Hydra-Sculpt Complex™

Butters & oils smooth fine lines, softly plump, and lock in moisture all day.

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All-Day Wear

Stays fresh from morning coffee to evening plans—no babysitting.

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Confidence in a Swipe

One swipe. Instant confidence. No more guessing, mirror-checking, or second-guessing your shade

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Smart Color Science

pH-reactive pigments adapt to your lips and reveal your shade in seconds.

Lumin Theme

Hydra-Sculpt Complex™

Butters & oils smooth fine lines, softly plump, and lock in moisture all day.

Lumin Theme

Age-Defying Radiance

Plumps and smooths lips to minimize fine lines, making you look naturally younger, not older.

Lumin Theme

All-Day Wear

Stays fresh from morning coffee to evening plans—no babysitting.

Lumin Theme

Clean Beauty Standard

Vegan, cruelty-free, and free from parabens & microplastics.

Lumin Theme

Confidence in a Swipe

One swipe. Instant confidence. No more guessing, mirror-checking, or second-guessing your shade

  • Apply

    Glide the crystal-clear balm on your lips, the magic starts instantly

  • Transform

    Watch it adapt to your pH and reveal your unique, natural shade

  • Glow

    Enjoy soft, radiant lips that stay luminous all day

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OUR PRODUCT PHILOSOPHY

We sustainably and ethically source — our ingredients, to create clean and sustainable products that are good for your skin — and good for the planet.

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Look At How Others Are Loving Their Product!

Real Reviews From Real People

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Rated 4.8/5 by 1,319+ Happy Customers
 
 

What our customers say about us...

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Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Where Beauty Meets Elegance

Born to Shine

Because Your Skin Deserves the Best.